Our Vision

Why we exist:

We believe in the power of business to bring transformative change to our world. Via Virtue exists to guide organisations to discover their bigger purpose, align their operational delivery and achieve exceptional results that will enrich our our lives, our society, and the world at large.

Our mission

We partner with like-minded organisations to create a grander vision for business owners, who using their fields of excellence and influence, are able to make a greater impact on the world for good to the glory of God.

Our Vision

We can see a world where business as a whole, and Christian-owned businesses in particular, not only work towards financial success but also seek to bring positive impact in our society and world through better business practises, positive culture, generous initiatives and thoughtful stewardship.

We see a world where businesses don’t just ‘talk’ about impact but are working at the grass-roots level to do good. Through deep thinking and virtuous actions, they steward this one world to be a better place for future generations to enjoy.

And we can see that we have a role to play in inspiring this change.

Our Values

A Grander World

We are committed to more than just ourselves. We care deeply for humanity, the planet, and our role in it. We believe that our actions matter and can make a positive impact when we pursue virtuous goals.

Valued People

We want our people to know that they are ‘our’ people. They are more than just workers or resources - we care for them, their lives and the unique qualities that make them who they are.

Vibrant Community

We aim to create a sense of belonging for our clients, fostering a village-like community where everyone works together for the greater good.

Collaborative Teams

We strive to build cohesive teams that leverage collective strengths and address weaknesses, striving to achieve greater goals beyond individual recognition.

Courageous Leadership

Our leaders always endeavour to set the direction, take total ownership for mistakes, and give credit to the team for all successes.

Transparent Authenticity

We commit to being upfront and honest about our situation, ensuring everyone understands where we stand and what needs to be done.

Careful Craftsmanship

We dedicate ourselves to continually improving our natural skills and abilities, creating masterpieces of service and products that are both functional and truly beautiful.